Perimeter 3min de Leitura - 26 de August de 2020

Content filter: 5 reasons to use content categorization

Dedo indicado apertando uma tecla de um teclado de computador onde cada tecla é o ícone de uma rede social.

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The same positive potential offered by the internet to business can become a major threat in terms of both privacy and confidentiality, as well as productivity.

Having security policies and guidelines is fundamental for companies that use the internet daily, regardless of size or segment. However, in addition to the guidelines, sufficient tools are needed to ensure compliance.

Security cannot only be thought from a data protection perspective or prevention of information leakage. Secondary problems caused by the lack of guidelines and tools, such as productivity, have a profound impact on corporate finances.

More and more people will be performing jobs that depend on computers and the Internet. If there are no clear tools and procedures, the waste caused by distraction, lack of technical knowledge, inability to separate resource use for personal subjects from professional ones is huge, bringing negative impacts to the business.

For the reasons mentioned above, we have listed five fundamental reasons for you to change the perspective of Internet control in your business by using content filter, enabling greater security and productivity, without harming the dynamic communication needs in increasingly connected environments.

1. Content filter, avoiding the lack of collaborators productivity

Distraction comes from a click of the collaborator, whose working tool is the computer. After interruption, it costs much time to resume productivity, compromising jobs that require concentrated attention, and distraction can cause serious problems in the quality of deliveries.

Do you know how much time collaborators waste in non-work related activities using the internet? Research showsthat the volume of time is representative, bringing financial impacts to companies.

In this sense, the first step towards the recognition of possible problems associated with lack of productivity is the identification of the Internet use profile of the company’s collaborators. For this, use some security solutions, including content filter, for a period of 30 days in order to create visibility on the use of the internet, allowing the identification of deviations, liable of intervention and control.

2. Content filter, for content management

If your company uses information security solution to manage the use of the Internet, it is important to verify how it is structured. If you usually work with access lists, with restricted / released websites registered, be aware of the efficiency of the current structure. It is possible that your team knows a range of websites that publish varied content, but this is not enough to prevent or reduce substantially improper or harmful access to its structure.

Creating hand lists with website collections with the same purpose has limited functionality and efficiency, and this ultimately causes a major impact and a false sense of security.

For an efficient content management it is geared to use content filter that utilizes upgraded categories basis. The categorization of URLs guarantees greater reliability, and adherence, to the security policy implemented in the organization, besides ease of operation.

3. Intensive protection against viruses and derivatives, using content filter

Many of the digital threats are stored or redirected to web pages, regardless of the medium in which they are propagated, such as e-mail. In past it was used malicious attachments; nowadays, phishingstrategies induce users to access contaminated content on websites.

In addition, there are many web addresses that offer to download pirated software, which pose great risk to organizations in many ways, compromising not only equipment but also other structures. In this sense, the application of specialized content filtersolution helps to prevent these types of access, since these URLs will be categorized as sources of virtual threats.

A device with a virus does not only mean that it is unavailable for use by a collaborator, it can also pose a great threat to the whole network segment, causing much greater problems than just the maintenance of the equipment itself.

4. Create productive policies with little operational impact

With content filter,it has never been simpler and faster to create access policies that ensure compliance of companies with their policies, with no negative and non-functional impacts for employees.

In addition, and not least, certain content such as news, entertainment, social networks and others can be delivered to authorized users or groups at certain times of the day, such as lunch or coffee breaks, not affecting working hours.

5. Delivery of content based on sectors’ interests

There are contents common to every organization, both in terms of allowing and blocking access. However, there may be content targeted to specific sectors, and there is a need to distribute them differently across sectors.

For example, a marketing industry may be associated with an access profile allowed to use categories related to their work interest / need, while the human resources sector will have access to another set of website categories.

This allows us to create a policy that fully addresses the interests of the sectors without necessarily working hard to create exceptions or complicated policies to defend the most varied access needs of employees.

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