More and more companies are replacing their traditional interactions with virtual experiences, in areas ranging from service to logistics, for example. This transformation is fueled by advances in technology, in a movement that often happens not due to the companies’ own desire, but in order to keep themselves updated and relevant enough to survive. In other words, what was once a differential, is now a basic need.
In this way, customers are already looking for a company expecting an efficient digital experience. And this is where Digital Transformation comes into play. Contrary to popular belief, Digital Transformation is far from being just the process of adopting new technologies. After all, it involves a structural change in organizations, where technology is the protagonist.
The digital transformation is then the adoption of new ways of doing business based on technological advances. It involves changing a task or demand due to the use of digital tools and innovative technologies. However, cultural changes are necessary for Digital Transformation to make sense and achieve its objectives, ensuring better results for the company. Thus, it is a continuous process, which affects all segments that use technology, to guarantee or increase the efficiency of the operation.
How to start Digital Transformation in the company
There are pillars on which Digital Transformation is based, and which guide the beginning of the implementation. First, it must be understood that the strategies need to be segmented in order to meet the needs and characteristics, including cultural, of the companies and the regions in which they operate. It is essential that the strategies are flexible and follow the movements of the business, so that there is effective success in the implementation of concepts associated with Digital Transformation.
Another important issue is knowing how to choose the partners that will assist in the adaptation. At this moment, it is important to have total synergy between suppliers and to reduce, as far as possible, the companies involved in the process. When choosing a supplier for products and services associated with digital security, try to group the main demands of the company in this regard and seek a supplier who can reconcile the service of these items. Having a different supplier for each demand can lead to wasted time and inconvenience. OSTEC has a series of solutions focused on digital security, with a focus on protecting results and can be an excellent partnering option in this regard. Get in touch with one of our experts and learn more.
In fact, the entire operation of the company is affected. Sectors that previously spoke little now must interact several times a day, sharing automated processes and agile methodologies. It is important that Digital Transformation takes employees to the culture of sharing information between teams, finding ways to optimize deliveries in the face of goals common to all. Employees need to be guided by technology and the idea that the customer experience should come first.
With Digital Transformation, the company will experience considerable impacts in the commercial area. You will need to think about the different channels where customers are, as well as the best ways to prospect them. This leads to assessing which tools should be adopted to optimize the team’s performance – whether to monitor the reading of emails with proposals or the use of automatic dialers that boost productivity.
In summary, a series of tools, most of which are hosted on public or private clouds, which are totally dependent on the quality and stability of the corporate internet resource to ensure that it is fully used. The internet and the evolution of software and applications enables digital transformation, but it also generates great dependence for companies, regardless of their size or segment.
Measuring the results
As a process that has a beginning, but not an end, Digital Transformation demands the existence of means that show what results are actually being brought to the company. Ideally, each business should create a strategy that encompasses its innovation needs, designing key indicators to understand the results achieved. Thus, there will be a faithful collection of information that results in essential reports to identify what your company has already achieved and what points can still be improved. Remember: what is not measured cannot be managed.
But it is necessary to go beyond the numbers. Assess how your teams are doing. Do your teams still act as separate and incommunicable departments? Have you implemented digital tools that optimize the entire process? Watch out for that too. After all, Digital Transformation is about technology and people!
And as a final tip, give special attention to the security of corporate data and information. They are the essence for better results.